Frankie Luvu
Logo and Brand Identity
Designer
2023
Shortlisted, Hashtag Sports 2024
The branding for Frankie Luvu encapsulates the fusion of his American Samoa heritage and his journey as an NFL player. It's a powerful emblem that tells a story of strength, passion, and cultural pride.
The logo's dynamic lines and contours evoke a sense of energy and movement, illustrating Frankie's agility and power on the football field. They are inspired by his on-field celebration, which pays homage to American Samoa.
Did I mention he even got it Tattooed?
